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By consistently sharing high-quality, engaging content, businesses can build a strong following of loyal customers who are more likely to purchase from them in the future. Social media can also be a valuable tool for customer service and engagement. Businesses can use social media to quickly and easily respond to customer inquiries and complaints, and to build relationships with their customers over time. In addition to organic content, businesses can also use paid advertising on social media platforms to reach new customers. Facebook and Instagram offer a range of advertising options, including display ads, video ads, and sponsored content

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